Coffee isn’t just a beverage — it’s an experience.
Behind every sip of coffee from Herd Coffee Roaster lies a journey of craftsmanship, science, and passion. From the highlands where the beans are grown to the final pour in your cup, each stage plays a vital role in shaping flavor, aroma, and body.

1. The Origin: Where the Flavor Begins

Coffee flavor starts from the soil.
Different regions produce distinct profiles — Indonesian beans often have deep, earthy tones, while Latin American coffees bring brighter and fruitier notes. Climate, altitude, and farming methods all influence the bean’s character long before it reaches the roaster.

At Herd Coffee Roaster, we source responsibly from local and global farmers who prioritize sustainability and quality. This ensures every batch reflects the unique terroir of its origin.

2. The Roast: Turning Green Beans into Gold

Roasting is both art and science.
It’s about controlling time, temperature, and airflow to develop the bean’s potential. A light roast highlights the coffee’s acidity and floral notes; a darker roast brings deeper chocolate and caramel tones.

Our roasting philosophy at Herd Coffee Roaster is simple: bring out the best in every bean. Each batch is roasted in small quantities to ensure consistency and precision, creating the balance that defines our signature flavor.

3. Brewing: The Final Expression

Even the perfect roast can be ruined by poor brewing.
The right water temperature (around 92–96°C), grind size, and brew ratio can make all the difference. Whether it’s pour-over, espresso, or French press, every method reveals a different side of the coffee’s personality.

We always recommend using freshly roasted beans and grinding them right before brewing — freshness is key to unlocking flavor and aroma.

Sustainability in Every Cup

True coffee appreciation means caring about its source.
We at Herd Coffee Roaster believe great coffee should not only taste good but also do good. By supporting ethical sourcing and eco-friendly packaging, we ensure that our love for coffee contributes to a sustainable future.

Every cup of coffee tells a story — of soil, weather, hands, and hearts.
At Herd Coffee Roaster, we’re passionate about sharing that story with you. So next time you sip your coffee, take a moment to appreciate the journey it took to reach your cup — and the craft behind every roast.