Roasting is where coffee’s true personality emerges. The same green bean can taste fruity and floral—or bold and smoky—depending on how it’s roasted. At Herd Coffee Roaster, we take pride in mastering every roast level to highlight the bean’s best characteristics.

Light Roast – Bright and Complex
Light roasts preserve the origin flavors of the bean. They often feature notes of citrus, berries, or florals with a crisp acidity. Perfect for those who enjoy the pure essence of the coffee’s terroir.

Medium Roast – Balanced and Sweet
The most popular roast level, medium roasts balance acidity and sweetness. They bring out caramel, chocolate, or nutty tones while maintaining the bean’s natural fruitiness.

Dark Roast – Bold and Intense
Dark roasts have deep, smoky flavors with low acidity. The longer roasting time caramelizes sugars and creates a heavier body, making it ideal for espresso lovers who prefer richness and depth.

Whether you like your coffee light, balanced, or bold, understanding roast profiles helps you discover the perfect cup for your taste.
At Herd Coffee Roaster, every roast tells a story—crafted with precision, passion, and respect for the bean.