Freshness is the soul of good coffee.
No matter how high-quality the beans are or how perfect the roast is, if your coffee isn’t fresh, it loses its essence — the aroma fades, flavors dull, and that vibrant complexity disappears. At Herd Coffee Roaster, we believe that understanding and preserving coffee freshness is key to enjoying every cup at its best.

1. From Roasting to Degassing: What Happens to Coffee

Right after roasting, coffee beans release carbon dioxide in a process called degassing.
This natural phase allows the flavors to stabilize and mature. Most beans are ready to brew after 2–5 days post-roast — when the aroma peaks and the balance between acidity and sweetness is perfect.

That’s why Herd Coffee Roaster always labels the roast date, not just the expiry date — because coffee is best enjoyed fresh, not just “safe” to drink.

2. How to Store Coffee Properly

Coffee beans are sensitive to air, moisture, heat, and light.
Here’s how to keep them fresh longer:

Store them in an airtight container away from direct sunlight.

Keep them at room temperature — not in the fridge or freezer, which can introduce moisture.

Avoid opening the bag too often; oxygen is coffee’s quiet enemy.

Our bags at Herd Coffee Roaster are equipped with one-way valves, designed to release excess gas without letting air in — preserving freshness naturally.

3. The Ideal Coffee Lifespan

Freshly roasted beans taste best within 2 to 4 weeks after roasting.
After that, oxidation slowly dulls their flavor. If your coffee tastes flat or stale, it might be past its prime — even if it’s technically still “good.”

We roast in small batches to ensure every customer receives beans at peak freshness. Because when it comes to coffee, time truly matters.

4. Why Fresh Coffee Tastes Different

Ever noticed the difference between a cup of fresh and old coffee?
Fresh coffee bursts with lively aromatics and complexity — citrus, chocolate, floral, nutty tones — depending on the origin.
Old coffee, on the other hand, tastes muted and lifeless.

At Herd Coffee Roaster, every roast is a promise: freshly roasted, full of life, and ready to brew your perfect moment.

Freshness isn’t a luxury — it’s a necessity.
From roasting to packaging to your cup, every step we take at Herd Coffee Roaster is dedicated to delivering coffee at its freshest. So the next time you open a bag, take a deep breath — that’s the true aroma of craftsmanship and care.